Bid Writing Support for Public Sector Contracts

Selling to the public sector requires more than well-written responses. Successful bids are grounded in an understanding of how Contracting Authorities operate, how decisions are scrutinised, and what evaluators are required to evidence.

I support organisations to compete for public sector contracts to develop clear, robust and compliant bids that reflect how buying organisations actually assess risk, value and deliverability.

Having worked extensively on the buying side, I understand how smaller and mid-sized suppliers are often assessed alongside much larger organisations. I support SMEs to present credible, well-evidenced bids that demonstrate value, resilience and deliverability at scale.

How I Can Support You 

I work with organisations of all sizes, from SMEs bidding for their first public sector contract to established suppliers navigating more complex procurements. Support is tailored to need — from light-touch review and challenge through to full bid leadership.

Bid Strategy & Positioning

  • Assessing bid viability and advising when not to bid

  • Interpreting tender requirements and evaluation criteria

  • Developing clear win themes aligned to buyer priorities

  • Advising on pricing, delivery models and risk positioning

Bid Development & Writing

  • End-to-end bid writing and coordination

  • Reviewing and strengthening draft submissions

  • Ensuring responses are clear, evidence-led and compliant

  • Translating technical input into evaluator-friendly language

Procurement-Led Insight

  • Applying public sector procurement experience to bid development

  • Helping bidders understand governance, scrutiny and assurance requirements

  • Stress-testing bids against likely evaluator concerns

  • Aligning bids to social value, transparency and accountability expectations

Sale!

New to public sector bidding?

If you’re not yet registered on the Central Digital Platform (Find a Tender), I can take care of this for you quickly and correctly as part of getting you bid-ready.

I take a procurement-led approach to bid writing, focused on clarity, credibility and defensibility rather than generic sales language. I regularly work with SMEs competing against much larger suppliers, helping them evidence capability, resilience and value in ways that evaluators recognise and trust.

Whether you need hands-on support to lead a submission, or an experienced independent perspective to challenge and strengthen your draft, my aim is the same: to help you submit bids that stand up to scrutiny and genuinely reflect your ability to deliver.